This is a call – to all businesses, all makers of goods, everywhere.
Stop being afraid.
Stop thinking you have to protect your information to the detriment of your consumers.
Stop hiding anything.
Tell us things. Be honest. And, most of all, tell us what’s in our products, and in what quantities.
Your success will be dependent on the trust you gain from your consumers. And I promise you – I PROMISE YOU – that if you’re honest, forthcoming, and share as much information as YOU HAVE, your customers will repay you with heartfelt loyalty and trust.
Internet marketers – for as weird as they can be sometimes – have been screaming this from the rooftops for years: Give Your Best Stuff Away. You know what? It works.
Your best stuff is knowledge. It’s empowerment. It’s information.
If you give your best stuff to the consumers, they WILL repay you with commitment and love. Two things the majority of you DO NOT HAVE right now.
And to you, dear readers, I want to ask you a question:
If you were given exact measurements and information as to what was in your products, would you, in fact, stop buying those products in order to make them yourself? Or would you buy them out of trust … and, even better, convenience?
(Let’s pretend that there are no scary ingredients in the products when answering this question.)
Sure. Some of you would make them at home. But you know what else? You’d remember the brand. You’d remember the company. And you’d talk about it.
Information is BEGGING to be Free
One of the biggest arguments for proprietary information is that if everyone knew how to make, say, a brand of cookies at home, no one would buy them. Everyone would make them.
To that, I say PHOOEY. We all have a certain amount of hours in our days, and sometimes we just want to freakin’ reach into the cuboard and grab a cookie.
Not make them from scratch.
We will buy exceptional, quality products because sometimes it’s just easier that way.
The second huge argument is that competitors will steal a recipe and then resell the exact same thing for less money.
To that, I say if you are overpricing your products, there’s no reason why you should be the leader. Greed, dear companies, gets you nowhere in this day and age.
If you want to live in the fantasy that because you spent millions of dollars in R&D to develop some kind of miracle product that no one else should ever have the rights to match or replicate, then that’s fine. But let me clue you in on something: We don’t buy miracle products anymore.
We know better.
We buy health. We buy safety. And we buy honesty.
Most of all, we know that anything you pretend is secret, we can do with other ingredients in our homes – if you don’t want to tell us the truth.
But you know what else? You know what really takes the cake? We don’t like cheaters. We don’t like people who steal. And if you’re the first to furnish the information on what, exactly, is in your products and at what levels, we will know the product is yours and we will be far less apt to buy anything from anyone who has usurped it.
This is the power of the internet, dear businesses. Use it to your advantage.
Put ME Out of Business
I mean that.
If you give us exactly what’s in your products, I won’t have any reason to write this blog anymore. You will – in fact – put me out of business.
Your best defense to this sweeping tsunami of people who want to make their own products because they don’t trust you is a good offense.
And that offense is not more money into packaging. It’s not doing things the way you always have. It’s NOT hiding information.
Get with the system here, buddies. Win the game. Be transparent, truthful, and committed to your goals.
If you need a reminder, these goals are: To provide quality skincare/health products to consumers to help solve their problems and better their lives.
If your goals are: To make GOBS AND GOBS of money, then maybe you’re … you know … wrong. Maybe you should go into speculative oil trading, and stop gambling with our health.
A Challenge to Personal Care Companies
I’m throwing down the gauntlet.
Tell us what’s in our products. When you say there’s chamomile essential oil in my lotion, I want to know exactly how much. EXACTLY. I don’t want to wonder if you’ve waved a small bottle of essential oil over a huge batch of product so it can be listed on the ingredients.
If you use phenoxyethanol, tell me how much is in my product, so I can make an informed decision as to whether or not I should be concerned about it.
Tell me the exact amount of what’s in the products I sincerely want to purchase, so I’m not wary of them.
Any company who’s brave enough to do that – here – either in the comments or via email, I will not only feature exclusively in a blog post, but I will solemnly swear to buy your product – no matter what. At least once. (And ONLY once, if you use potentially harmful ingredients in it, but I will buy it once, because I promised.)
Stop being afraid.
Give away your best stuff.
We are ACHING for knowledge, we are DYING to trust you, and most of all, we WANT to love you.
You just have to give us a reason.
Readers, What You Can Do
Send this request, send a link to this blog post, send your deepest desires to the companies who sell products you want to love, but are afraid to. Tell them your desires. See if they care.
If they have nothing to hide, they have nothing to be afraid of.
Tweet this post, Facebook it, send it everywhere, so we can reach the people who really, deeply, truly need to be reached.
Want to change the world? Want to change the secrecy and scare behind the personal care products business?
This is one small way.
And – most of all – right here in the comments, you need to tell these companies exactly how you feel. You need to let them know that you’ll repay their authentic commitment to the freedom of information with your loyalty.
Eventually, they’ll have to listen.