Have you ever wanted to do something so new and exciting, you could hardly sit still? You know what I mean: that thought, that idealistic concept that seems perfect and magical?
An idea, an inspiration, comes to you and you think, “Whoa. This is awesome. This could CHANGE THE WORLD!”
And then those sneaky voices come in – the ones form your childhood – that adult voice that goes, “Oh, honey. That’s cute. Now go clean your room.”
I WILL NOT CLEAN MY ROOM TODAY.
I’ve spent the last year and a half gently trying to shut out that dumb grown-up voice. I haven’t completely, yet. Until this time. Today. With what we’re going to do.
I Declare War on Ideal Crushing
As children, we’re taught to believe in fairy tales. A magical man comes down the chimney, ever generous, and gives us our heart’s desires. Kissing frogs turns them into princes. Wishes are granted by rubbing lamps.
And then, one by one, those dreams are dismantled. It’s impossible, the grownups finally say, when we display genuine belief that magic might happen.
I’m so over it.
Our world is one that we create – all of us, together. We make it what it is, and we’re all equally responsible for its health, happiness, compassion, and magic. And thus, with what I’m about to tell you, I declare war on those who would crush lofty ideals, war on those who wish to squelch kindness with fear, I stand defiantly in the face of that voice that says, “You should worry.”
(Yes, I’m being melodramatic, but you like it.)
Now it’s time to tell you: The Giving Plan.
The Giving Plan: What’s Happening Here For 90 Days (Or More)
First, let me remind you that I’m not wealthy. At least, where money is concerned. We still struggle to pay the bills; I’m not some multi-millionaire’s wife.
What I am is desirous of giving as much as I receive.
The book Crunchy Betty’s Food On Your Face for Acne and Oily Skin is done. Mostly. It’s written and edited, and just waiting for a few finishing touches before it comes out. Two weeks is my goal for official release; three is too long.
Effective immediately, and for 90 days after the book is released, 50% of all donations to the site and proceeds from the book will be given back to the Crunchy Betty Community.
That is the plan.
And here is exactly how it’s going to work:
- People buy Food On Your Face For Oily Skin and Acne (or donate to the site)
- 50% of the proceeds goes to yours truly
- 50% of the proceeds go to a special Crunchy Giving Fund
- With the Crunchy Giving Fund, I choose handmade products (or gift certificates to Mountain Rose Herbs) to give away
- Once every week or two (depending on how much money is in the fund), I choose one or more people to receive the handmade goodies based on participation on the blog (a helpful comment, kindness, etc.)
- The people I choose will have the opportunity to choose one other person who participates at Crunchy Betty (who they’ve found particularly helpful) to receive the same thing
- Everybody feels love, connection, and happiness
Let me put this into perspective: The book will sell for $7.99.
Crunchy Betty now has 2500 feed readers, and receives 6000+ unique visits a day. Let’s just say a smidgeon of those people buy the book. We’ll go with 1500.
That is over $5500 (after Paypal takes its cut) that will be used to purchase handmade goods to give to all the participants of Crunchy Betty.
That is over $5500 that handmade artisans receive for their hard, and admirable, work.
(And that’s only a smidgeon of what’s possible here.)
This is Not a Gimmick
We’re so conditioned to think that any good will, giveaway, or anything of the like is some kind of marketing gimmick.
This is not that. (You guys know me better than that.)
You all know how much I’ve struggled with the inherent greed that’s so often found in the pursuit of money (and the potential soul selling that also goes with).
I believe that we should balance our giving and our receiving, so the we’re not Binky. Balance.
There are a thousand other reasons why I want to try this and see what happens, the least of which is that giving kindness, receiving kindness, and witnessing kindness being given or received makes everybody’s serotonin levels rise, and makes us happier, more loving people.
Really, this is just me putting my money where my mouth is. Literally.
I will not clean my room this time. We will, instead, try out one of my lofty ideas – my fairy tale dreams of a world based on abundance and good will. WE WILL BE PIONEERS.
Pretty cool, huh?
Wait, There’s a Catch
This book stands on its own. It wasn’t written just for this 50/50 Giving Plan; it’s written to be bought and consumed JUST like any other book. The 50/50 plan is simply a way to give back to a community that supports and encourages itself in inspiring, amazing ways.
The book will be promoted just as any other ebook would be. My desire is to reach everyone who’s still buying prescription skincare meds, expensive cleansers, and other acne/oily skin treatments that contain icky chemicals – and this 50/50 plan is not a slick marketing tool to reach them. Everyone who needs this book won’t participate in the site regularly, and that’s okay.
Here’s the catch: I need help with a few things before I can launch this. You all know I’m a terrible, rotten graphic artist. And I’m only one person with little means to hire a graphic artist or PR firm.
- If anyone out there is a graphic artist by trade and knows how to design ebook covers, I need help with that.
- I need help thinking of ways to promote this book outside the community: How do we reach people with acne/oily skin who could really benefit from the book?
- I’ve already started a running list of handmade artisans I love (on Pinterest), but if you have favorites, I need recommendations for lovely people to support.
And that’s it. Really, the cover design is what’s really weighing on my mind right now. I’m sure the rest will work itself out how it’s supposed to.
Because, ultimately, this whole thing is about learning how to trust the universe – and I do. I trust that this will either work or not work, according to what’s best for all of us.
But still, I’m really excited and a little scared and prone to fits of jumping up and down these days.
TALK TO ME.
Am I crazy? Should I just go clean my room? Your thoughts are overwhelmingly appreciated.