What does “crunchy” mean to you?
While you’re reading, ponder this.
You belong to a tribe. If you’re reading this, if you’ve ever commented on this site, if this reaches your email inbox, if you’ve sent me an email – you belong to this tribe. No membership fee required, and it appears that you didn’t even have to give written consent.
You are part of the crunchy movement tribe. (Even if all you’ve ever done is curiously touch a strawberry to the pimple on your chin.) You ARE a Crunchy Betty.
Let me tell you, this came as a huge surprise to me. This tribe thing. I didn’t know we were doing it, and I didn’t have a clue that’s what was happening.
But this weekend, I devoured Seth Godin’s book called Tribes, and suddenly the curtains in my brain parted and understanding poured through.
In a nutshell: Tribes are a group of people who have a common “cause” (ours being more crunchy), a leader, and a way to all communicate with each other to strengthen the bonds of the cause. We’re a force to be reckoned with, because we don’t do what businesses and corporations want us to do – we do what WE want.
The Evolution of the Crunchy Movement
When I first started this blog, I was clueless about blogging. I didn’t really have a regular blog that I read, and somewhere in the back of my mind, blogging was still “keeping an online diary” (which I did, sadly, back in my early 20s … and it was wholly self-serving and kinda pathetic).
So I’ve fumbled around in the dark quite often in the last year and a half.
But miraculously, with the help of YOU (every one of you), we were able to take this little idea and turn it into something energetic and full of momentum and dense with actions we can take on a daily basis.
YOU DID THIS.
We can officially call this a movement now. A lighthearted one, an experimental one, but a movement nonetheless.
We’re taking our lives – even in small, incremental steps – in a new direction. We’re casting off the hypnotizing magic of marketing and returning to self sufficiency and thoughtful progress in a wholly natural and conscious direction.
We’re changing our lives; and, as such, we are changing the world. (If you want proof, go back and look at the honey challenge – look at how many people participated and are STILL participating, look at all the blog posts.)
Part of being a tribe is supporting and helping those who have questions, those who need uplifting, and sharing our own opinions (EVEN and especially if they contradict mine). You guys have done that in spades through the comment section here and through the Crunchy Community. Please pat yourselves on the back (I would do it, but my arms only reach my coffee.)
I, on the other hand, have faltered quite often (as my inbox full of 68 unreturned emails over the last two weeks is showing). I promise to be better about helping you, especially because you guys are so freaking good at helping each other.
So What Does “Crunchy” Mean to You?
I receive that question a lot: “What exactly does ‘crunchy’ mean?”
So I’ve had to define it a lot, and the definition always shifts a little, but here’s what it boils down to.
To me, “crunchy” means:
- Choosing first to try to heal, beautify, and clean using natural sources.
- Being conscious of purchases we do make, knowing that buying is inevitable, but making unhealthy choices is not.
- Being willing to get messy, make mistakes, and laugh at our experiments-gone-wonky.
- Finding grace and gratitude in everything nature does offer, in the things we do have, and treating the earth like the integral part of life it is.
- Having the willingness to share our knowledge and experience with people who ask questions or seem curious.
- Striving to choose what’s “real” over what’s synthetically produced – in our beauty routines, in our households, and in our food choices.
- Taking each day as a new opportunity to be more conscious of our actions, relationships, and the world around us.
What it does not mean to me:
- Being stinky and unattractive.
- Behaving in dogmatic ways and shaming those who choose not to join us or who have different beliefs.
- Lacking in any way, shape, or form just because we choose not to blindly pull products off of shelves and cart bags home with us.
- Losing personal style or fashion.
We need to define this, though, as a tribe. Even though I may have the framework, it is you guys who define what you want to embrace.
And I want to know what that is.
I want us, together, to define crunchy, so that when people leave comments saying “I’m not crunchy AT ALL, and I will never be” we can say, “Wait. But here’s what ‘crunchy’ really means. Are you sure you don’t want to choose that?”
So now you tell me, Tribe of Crunch, what does “crunchy” mean – specifically – to you?
And to take this even one step further: What can I do for you? What can I do to help YOU learn more, be more, and do more toward your goal to getting back to what’s real and natural?
What can I do for the tribe that’s about to define – ultimately – what the word “crunchy” means?
(This is so exciting.)