I really want to …
I keep meaning to …
I’ll do it tomorrow …
I’m so curious about this, but …
Those statements are banned from your vocabulary for the month of September. Got it? You’re welcome.
I was reading this book called Nudge (until it started talking about financial things, and then I yawned and slept), and it’s about choice architecture, the depths of which I won’t get into here.
What I will tell you about is this one tiny part that hit me over the head with a statistical 2×4 (don’t laugh, integers hurt).
When people state that they intend to do something, they’re far more likely to do it. Rather than those thoughts that run through your head, like, “This week, I think I’ll start exercising.”
When you state an intention to another person, you’re more likely to follow through on it. And if you haven’t noticed, crafty companies have been employing this little nudge for years now. You know how, when you’re goaded into taking a survey, one of the questions is almost always, “What major appliance/car/computer/whatever purchase do you intend to make in the next 3 months?”
Guess what? When people state that they intend to purchase something, they’re 35% more likely to do it. And if you’re on a company’s website and state that intention? What do you think is in the back of your head when you state it? “I think I’ll purchase this Whirlpool dryer from Sears. Yeah. That’s what I want.”
Shifty nudges indeed.
Let’s Turn This Intending Thing On Its Head
Yesterday, I asked the Crunchy Betty Facebook community what one natural change they plan to make in the month of September. It was SO inspiring, I decided to include ALL OF US in on this hopey changey thing. (Only for real. I am not Sarah Palin.)
Here were some responses:
I’m going no poo!! – Amy
I am promising myself that I will carve out time to make my own cleaning products, cosmetics and meals from scratch. I want my students to have a teacher who actively makes the smallest footprint possible because she cares about their future. And I want them to have a teacher who is pretty. – Abby
I’m experimenting with honey/cinnamon/cardamom hair lightening! – Courtney
Starting an aromatherapy certification program!!! – Samantha
As you can see, everyone has a different thing they want to try. Consider this your little Crunchy Betty Challenge for the month.
Pick one thing or two things – or even three things if you think you can handle it – that you want to experiment with or change in your life – that’s natural, conscious, and good for you.
And then STATE THEM HERE SO WE CAN HOLD YOU TO IT.
Here are mine:
- I am going to meditate for 20 minutes every day during the month of September.
- I am going to make lotion bars (this week!)
- I am going to finish the first ebook (Food On Your Face for Acne and Oily Skin) and have it published by the last week of September (and people, I am so excited about what we’re going to do with it, I’m having a really, really hard time not spilling the beans too early – so part B of this intention is NOT OPENING MY BIG FAT MOUTH until the second week of the month).
What Do You Intend to Do in September?
What have you been dying to try, but you just haven’t gotten around to?
Making your own glass cleaner (which, by the way, Teri just said this about it on Facebook: “OMG I just made your “winning” glass cleaner, and I am blown away completely.”
Trying out no ‘poo?
Assembling an herbal medicine collection?
Starting a walking program?
It can be anything. Any little change you’ve wanted to try making, but haven’t stated your intention to do yet.
And we’re going to hold each other accountable for this. If you see someone who has the same intention as you, consider pairing (or tripling) up so you guys can talk each other through the changes. And feel free to use the Crunchy Community to start your own intention/doing threads.
Because the second part of actually stating and doing what you intend to do is finding people who will hold you to it. (Once you do that, you increase your chances of success by, like, a billion. That is not a scientific fact. But I’m pretty sure it’s right.)
What one or more natural, conscious, and healthy change do you intend to make during the month of September? The more specific you are, the more likely you are to follow through.
(So instead of deciding “I’m going to eat healthy,” tell me HOW you’re going to eat healthy. Are you going to plan salads for your lunches four days a week? Are you going to drink a green smoothie every day? How, specifically, do you plan on eating more healthy? Or what specific cleaning products will you make? SPECIFICITY is the key.)
State your intentions. Don’t be afraid. (The only fear you have, at this point, is fear of change. And that is not allowed. Not this month, anyway.)
So … what is it?